Southwest airlines

enterprise architecture



Southwest Airlines Co. is a major U.S. airline, the world's largest low-cost carrier, headquartered in Dallas, Texas. The airline was established in 1967 by Herb Kelleher and adopted its current name in 1971.


Southwest Airlines was looking to utliize Alfabet to help visualize and analyze their entire project portfolio utilizing Strategy and Capability based planning. This required a look at the portfolio in the perspective of all the projects being executed on, which capabilities they are impacting, and which strategy each project is advancing. With an additional look at overall dependencies which highlight key activities needed to be completed for the given capability to be matured or strategy to be executed on.

Additional Focus

ARIS was an additional focus for Southwest Airlines.  As requested, our ARIS team did a full assessment write up of the current environment, stabilized the ARIS infrastructure and readied the Production Support team for quick and successful ARIS upgrades. Based on industry best practices the ARIS team was able to lead and direct the internal BPA team to enforce and standardize the business process management practice best suited for Southwest Airlines.



IMPRIVA was able to utilize several out of the box features in Alfabet but also had to extend the configuration to provide the flexibility and the insight.

  1. Expanded Dependencies: Out of the box dependencies can only be done between projects, Southwest wanted to also attached dependencies to Business Demand (Capability Improvements/Increments), to accommodate this we created a custom class and configured the reports and entry screens to allow the users to add dependencies between projects and business demands.
  2. Strategy Depiction: Southwest has many different aspects on how they look at strategy. We configured Alfabet to allow them to enter the different strategy dimensions, while also keeping within their license agreement.
  3. What-If Analysis: Southwest wanted to be able to test out various Project execution what-if scenarios, which not only included which projects to execute on, but also have independent project timelines based on each scenario. To accommodate this we created a custom class and configured reports which look into the custom class and read each individual timeline for each individual scenario.